Michael A. Einhorn (Ph.D. Yale, economics) is an economist and expert witness active in valuation of intellectual property and complex commercial litigation He specializes in media, technology, copyright, patent, trademark, publicity rights, commercial damages, and personal injury. He received a B.A. from Dartmouth College, a Ph.D. from Yale University, and taught at Rutgers Columbia, and Fordham. A fuller biography and recent professional writings can be found at http://www.mediatechcopy.com. Email mae@mediatechcopy.com
Publications and Articles
MUSIC: Recording artists (Katy Perry, Led Zeppelin, Cardi B, The Weeknd, U2, Madonna, 50 Cent, Usher, Rascal Flatts, LMFAO, Rick Ross, D4L, Aimee Mann, Nappy Roots, Justin Moore, Xzibit, Nelly Furtado, George Clinton, Notorious B.I.G., D.L. Byron), record labels (Sony Music, Universal Music Group, Disney Music, Atlantic Records, Rhino Entertainment), producers (P. Diddy, Timbaland, Dr. Dre), publishers (Major Bob Publishing, Universal Music Publishing, Bridgeport Music, Hamstein Music, Chrysalis Music, Kobalt Music), performing rights organizations (SESAC), radio stations (WPNT in Pittsburgh), live venues (World Wrestling Entertainment), and estates (Bill Graham Archives)Â
Movies and Television: Movies (Paramount/DreamWorks, Bold Films), cable programs (NBCUniversal), musicals (Zorro Productions) product placement (Paxson Productions), treatments (Burnett Productions), soundtrack (Warner Bros. Entertainment), TV programs (Televicentro of Puerto Rico), satellite programming (Golden Channels Company of Israel), DVD videos (Steve Harvey), commercials (Gray Television Group), and cable operations (AT&T).Â
Trademarks, Trade Secrets, and False Advertising: Trademarks (Samsung Electronics, Dish Network, Madonna/Material Girl, Jakks Pacific, Kische USA, Oprah Winfrey/Harpo Productions, Avon Cosmetics, The New York Observer, the Kardashians/BOLDFACE Licensing + Branding, Wazu Holdings), trade secrets (The Weather Channel, Hasbro), and advertising (J. Walter Thompson/Banco Popular, Kia Motors, Coca Cola, General Automobile Insurance Company).Â
Design, Apparel, and Photography: Apparel (Target Stores, Carol Anderson, .Forever 21, Crew Knitwear, Joyce Leslie, Anthropologie), architecture (Sprint PCS, Home Design LLC, Murray Engineering, Turnkey Associates), medical illustrations (Pearson Education Services), photography (Harris Publications, Neil Zlozower, Dana Ruth Lixenberg), sculpture (Marco Domo), cartoons (A.V. Phibes, Melissa Flock), toys (Jakks Pacific), and commercial marketing (Kaufman Global).Â
Publicity Rights and Estate Valuations: Names and likenesses (Reese Witherspoon, Steve Harvey, Woody Allen, Rosa Parks, Arnold Schwarzenegger, Sandra Bullock, Cameron Diaz, Diane Keaton, Zooey Deschanel, Yogi Berra), estate valuations (Tasha Tudor, Marlon Brando, Bernard Lewis).Â
Cyberspace: Music services (Apple iTunes, Napster, MP3.com), proprietary software (Centrifugal Force, Frogsware), open source software (Jacobsen v. Katzer), electronic publishing (Pearson), video games (Activision), search engines (eUniverse), and domain names (eCommerce).Â
Patents and Technology: Semiconductors (General Electric v. Kodak, Great Lakes v. Sakar), cellular (Cellebrite v. Micro Systemation), software (Jacobsen v. Katzer, Centrifugal Force v. Softnet), medical technology (Lemper v. Legacy, Graston v. Graham), clutch components (Nouis Technologies v. Polaris Industries), pet topicals (Nite Glow Industries Inc. v. Central Garden & Pet Company) and general patents (DeCordova v. MCG). Antitrust and Commercial Losses: Antitrust, breach of contract, and commercial injury in actions (Los Angeles Rams, AT&T, American Home Realty Network, California Scents, Safmor, Inc., Golden Channels Company of Israel, St. Joseph's Regional Hospital (College Station, Texas)) Dr. Einhorn can be reached at 973-618-1212.
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