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PROFILE Overview: Mr. Free is a highly credible resource with both broad and deep knowledge in the hotel business. Prior to opening his own firm in 1993, Mr. Free worked in senior positions with three major hotel companies in operations, real estate development, and finance. Since then, as a consultant and expert witness, he has been engaged for hundreds of assignments in the world of hotels, resorts, and timesharing. His perspectives derive from authentic experiences, tempered by an appreciation for the academic and legal concepts pertinent to expert witness assignments. EDUCATION / LICENSES: MBA- Finance, Bloch School of Business & Public Administration (University of Missouri, Kansas City); BS- Hotel Administration, Harrah College of Hospitality (University of Nevada, Las Vegas); Registered Resort Professional, American Resort Development Association; Certified Master Hotel Supplier, American Hotel & Lodging Association; Real Estate Broker licensed by the California Department of Real Estate. YEARS IN PRACTICE 40-years PRIMARY AREAS OF EXPERTISE: Mr. Free’s company, Straightline Hospitality, Inc., provides Advisory and Expert Services for Hotels, Resorts, and Timesharing. These services may be in relation to new properties going through the development or pre-development stages, those that are open and experiencing difficulties, or in situations where disputes have arisen among the stakeholders. Additional current emphasis is in premises liability and wrongful death cases. Key areas of consulting and expert effectiveness are – Hotel Operations: •Wrongful Death •Premises Liability •Mismanagement •Operational Issues •Financial Issues •Security Issues •Industry Standards of Care Hotel Development: •Economic Damages, Lost Profits, and Business Interruption Impacts •Brand/System Affiliation or Conversion Issues; Management Contracts & Franchising •Development Planning •Project Management •Strategic Planning, Market Repositioning, and Workouts for Distressed Properties -See website for complete Statement of Qualifications, including Career History of the Principal, List of Engagements, and List of Clients. Meeting Mr. Free
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